Digital marketing glossary.

SEO

Canonical

A tag that tells search engines which of several identical or similar pages is the main one. It prevents duplicate content issues. SEO services →

hreflang

A tag on multilingual websites that indicates which language and region a page is for. It helps Google show users the right language version. SEO services →

Keyword

The word or phrase a user types into a search engine. SEO and search advertising start with choosing keywords based on search intent. SEO services →

Local SEO

Optimization that makes a business visible in searches for a specific city or area and on Google Maps. Google Business Profile is the main tool. SEO services →

Meta description

The short description shown below the title in search results. It should give a reason to click and be no longer than about 160 characters. SEO services →

Schema (structured data)

Code that describes a page's content (organization, product, FAQ, article) to search engines in a machine-readable format. It enables rich results. SEO services →

SEOSearch Engine Optimization

The combined technical, content and authority work done to make a website appear higher in the free (organic) results of search engines like Google. SEO services →

Advertising

Analytics

Web

Email

DKIM

A mechanism that adds a digital signature to an email. The receiving server checks that the email wasn't altered in transit and really came from the domain. Business email →

DMARC

A DNS policy that specifies what to do with emails that fail SPF and DKIM checks (reject, quarantine) and sends reports. Business email →

Open rate

The percentage of sent emails that are opened. It shows how effective the subject line and sender name are. Email marketing →

Segmentation

Dividing a subscriber or customer base into groups by interest, behavior or stage. It lets you send each group relevant content. Email marketing →

SPF

A DNS record that specifies which servers may send email on behalf of a domain. It prevents spoofed emails. Business email →